Having manufactured premium-grade open steel trailers since 1985, Diamond C Trailers is a proud family-owned and operated company. Jacob Crabb, Chief Customer Officer, speaks to us about its history and exciting outlook toward the future
THE JEWEL OF PREMIUM TRAILERS
“We’re living proof that a scrappy, small-town company rooted in deep values and fueled by a big vision can rise to lead an industry. Our journey hasn’t been easy, but it’s been one marked by grit, integrity, and a relentless pursuit of progress.”
The opening words of Jacob Crabb, Chief Customer Officer at Diamond C Trailers (Diamond C), are indicative of the company’s strong commitment to growth and passion for conducting business with morality and humanity at the forefront.
As a family-owned and operated company headquartered in Mount Pleasant, Texas, Diamond C is a premium open steel trailer manufacturer with nearly 700 team members and a coast-to-coast dealer network.
Conducting business based on traditional values, including honesty, respect, humility, and pure integrity, the company builds high-performance equipment, including dump, auto, utility, and gooseneck trailers engineered to deliver lasting value for hard-working customers.
It offers a robust line-up of premium trailers ranging from car haulers and dump trailers to heavy duty equipment, tilt, flatbed, gooseneck, and step deck models, which are distributed through a vast network of over 100 dealer partners strategically placed throughout North America.
From loading brush and dirt to hauling heavy machinery and equipment, there’s a Diamond C trailer for every customer.
“We don’t just build trailers – we build solutions that solve real problems for people who depend on their equipment day in, day out”
Jacob Crabb, Chief Customer Officer, Diamond C Trailers
One such example of Diamond C’s ability to craft innovative solutions is its online ‘Build Your Own’ tool, which empowers end users to customize a trailer to fit their exact needs. This tool delivers a lasting, positive customer experience by giving buyers more confidence and clarity in their purchase. At the same time, it fuels success at the dealership level by improving margins, reducing sales friction, and increasing overall customer satisfaction.
“Our relentless focus on innovation, customization, craftsmanship, and integrity is what sets us apart in a crowded and competitive market,” affirms Crabb.
FAMILY-OWNED AND OPERATED
Born into the trailer industry, Crabb has worked in nearly every area of the business. From the welding shop floor to sales, service, and now commercial strategy leadership, his passion grew from watching how quality products, relentless work ethic, and genuine care for one another can build something truly lasting.
“My parents started this company with grit and heart, and that same spirit is still the backbone of who we are today,” he emphasizes.
Diamond C originated 40 years ago when a young East Texas couple – Crabb’s parents, Kim and Mike – embarked on a journey that would spark a generations-long endeavor to deliver extraordinary trailers and service to match.
While the business was initially started as a means to put food on the table for a growing household, it quickly became an important part of the family’s legacy.
Diamond C’s purpose and core values aren’t just words – they’re a compass that guides how it leads, serves, and grows.
“In an era where it’s increasingly common for second generations of families to sell or step away, we feel a deep responsibility to carry the torch forward. The foundation my parents built isn’t something we take lightly – we believe our greatest impact still lies ahead,” expands Crabb.
With this family mindset at the forefront, Crabb currently views the trailer industry as an incredibly dynamic space with both headwinds and tailwinds.
The rapid evolution of the supply chain, acceleration of digital transformation, and rise in customer expectations are making it a particularly exciting time to lead with innovation and integrity.
“We’re proud of where we’ve come from – and even more excited about where we’re going,” asserts Crabb.
“We welcome feedback, partnerships, and collaboration from those who share our drive to build something meaningful, durable, and different. The best is still ahead!”
EXTRAORDINARY TRAILERS AND SERVICE
Most recently, Diamond C launched the HXD Extreme Duty Tilt Trailer – a truly standout moment built for serious hauling performance and representing the next level of engineering and durability.
It went on to swiftly earn the Manufacturer Innovation Award at the 2024 North America Trailer Dealers Association (NATDA) Trailer Show, the continent’s largest trailer dealership-specific trade show and a one-stop shop for light and medium-duty trailer industry professionals.
“We’re also continuing to invest in smarter manufacturing systems and enhanced digital tools to elevate the overall customer experience,” details Crabb.
Diamond C’s constant dedication to innovation not only sets industry standards but also showcases how the company prioritizes building extraordinary trailers to simultaneously work hard and play hard.
Equally as crucial to the development of trailer innovations are the company’s values of honesty, respect, humility, and pure integrity.
“Our values aren’t just statements on a wall; they’re the foundation of how we show up every day. We believe in doing work that matters – with purpose, grit, and craftsmanship – and in loving strong, which means caring deeply for our team, customers, and community,” describes Crabb.
These principles come to shape every decision Diamond C makes, from the ways in which it leads its staff and serves partners to the ways in which it owns its mistakes and stays true to what’s right, even when it may be hard.
“Culture is our compass, and our values are what keep us grounded and moving forward with clarity and conviction,” he affirms.
This passion allows the company to continue to produce innovative, feature-rich trailers and live out its purpose to fuel the well-being, growth, and success of its team members, clients, and wider community abroad.
“At Diamond C, we’re continuing to pour fuel on the innovation fire – pushing the limits of trailer engineering, customization, and design”
Jacob Crabb, Chief Customer Officer, Diamond C Trailers
DO WORK, LOVE STRONG
Crucial to Diamond C’s growth and success as a family-owned and operated business are the company’s employees, who drive it forward on a daily basis.
“We believe our people are our greatest strength, and we’re committed to creating an environment where they can thrive,” states Crabb.
The company invests in both personal and professional development through leadership training, advancement pathways, and scholarship programs that support continued education.
Recognition is also a core part of Diamond C’s culture, as it celebrates monthly Difference Maker Awards by department, honors employee tenure milestones, and offers company-wide incentive programs that reward those who go above and beyond in their service.
“Everything we do is rooted in our purpose – to fuel the growth and success of our team, customers, and the communities in which we serve,” dictates Crabb.
In parallel, Diamond C supports local non-profits, school programs, and economic initiatives in and around East Texas, further emphasizing how giving back is not just an afterthought – it’s a reflection of who the company is and the kind of legacy it seeks to establish for generations to come.
As Diamond C looks toward the future and continuing its legacy in the coming decades, it is placing a major focus on enhancing the customer experience and ensuring that every interaction – from online research to final delivery – is seamless, responsive, and rooted in a commitment to care.
This includes rolling out improved digital tools, reducing lead times, and deepening support for the company’s nationwide dealer network.
Additionally, Diamond C is accelerating the growth of Baseline – its new mid-tier trailer brand built around the principle of ‘basics done best’. The brand is designed to deliver high-quality, no-nonsense solutions for hard-working users who need dependable performance without unnecessary complexity.
“Innovation has always been in our DNA, and this year, we’re doubling down on that legacy to lead the industry forward.”
DIAMOND C TRAILERS PARTNERS
