Tara Buchler

Tara Buchler is Principal, Strategy at JBF Consulting, a leading logistics strategy advisory and technology integration firm. She brings more than 20 years of experience at the intersection of logistics operations and enterprise supply chain software. For more information, please visit www.jbf-consulting.com.

Principal, Strategy | JBF Consulting

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2 Features

Manufacturing Insights

JBF Consulting : A Strategy-First Approach to Technology Buying

Tara Buchler, Principal of Strategy at JBF Consulting, provides practical guidance for manufacturing leaders navigating complex technology decisions in a rapidly evolving market.

Tara Buchler

Apr 14, 2026

Manufacturing Software & Technologies

10 Ways Supply Chain Technology Buyers Get It Wrong (Before They Ever Issue the RFP)

Tara Buchler, Principal, Strategy at JBF Consulting, discusses why strategy – not software – determines whether supply chain technology investments actually deliver value.

Tara Buchler

Mar 10, 2026